SEO is the biggest buzz word (or should I say acronym) for anyone who owns a website. Don’t worry though, being an SEO expert doesn’t have to be too tricky. I will teach you the tips and tricks of the trade in short lessons that I will be releasing each week.
For the next few weeks I will teach you all you need to know about SEO through my experience as a business development and marketing specialist. In future weeks stay tuned for more tech expert talks as they give us the low down on how to be the best web developer, web designer, blogger, digital marketer, content marketer, SEO expert, or social media guru out there.
STEP ONE: IDENTIFY AND USE YOUR KEYWORDS
HOW TO CHOOSE A GOOD KEYWORD: relevance, search volume, and competition.
Relevance: Does this keyword accurately reflect the nature of the product and services you offer?
Search Volume: The number of searches per month (or year) for a particular keyword.
Competition: The number of websites or pages that are also showing up for that search result.
FREE KEYWORDS TOOL #1: Google Keyword Planner: sign up for a free Google AdWords account. Find the Google Keyword Planner in the dropdown tools menu. Tick the option under keyword filters that only shows relevant searches. Search and explore different relevant keywords for your particular audience.
FREE KEYWORDS TOOL #2: Google Trends: type in keyword and see how it is being used in search engines. Use both these tools to speak to each other.
BRAINSTORM IDEA: Always think: what would my ideal website visitor search in Google to find me? This is a good place to start. List out all of those keywords.
BRAINSTORM IDEA: What services do you offer? Answer by making a comprehensive list using as many phrases as you can. Only use phrasing that the customer would use.
BRAINDSTORM IDEA: Collect search volume data (Use a tool like Google Keyword Search – part of Google Ads, Google Webmaster, & Google Analytics) to think of new keyword opportunities.
BRAINDSTORM IDEA: Try thinking of “long tail keywords” (Really long keyword search phrases) to add to your list. They may show up less often in search engines, but they still have volume, and may be used less by your competitors (and thus you get a higher ranking for them much more easily!)
BRAINSTORM IDEA: Try listing out grouped keywords too. Put your search terms into themes or groups. (IE: “blue iPhone cases” instead of just “iPhone cases”)
PRO TIP: Download the data for a particular keyword you want to examine from Google Keyword Planner into an Excel spreadsheet and then sort the competition column from lowest to highest. This is a great strategy to figure out keywords with low (but still relevant) competition. Add a page or content on your site for all of the low competition but still relevant and volume ridden words.
WHERE TO PLACE YOUR KEYWORDS: Align all content you are producing with keywords. For example, make sure that your keyword is showing up somewhere in your header <h1>, your title, subtitle, URL, feature image title, feature image alt text, and body somewhere.
PRO TIP: Use an excel spreadsheet to document the content, keywords, necessary for each page on your website. You can then also see how often certain words are showing up (IE: keep track of the ‘keyword distribution’).
Revisit your keywords 2-3 times a year to see if they are still relevant
Have any more questions on keyword planning or implementation for your SEO strategy? Leave a comment below, and I will try to answer them!