What to expect

Once we've chatted and decided to collaborate, we'll set you up with a project start date, booking proposal, contract, and some brand homework which can all be accessed via your online client portal. A 50% non-refundable retainer is due before the project begins. The remaining amount of the balance is due 1 week after the project completion date.

The process

Month #1
Refining your strategy

Month #2
Designing your website

Month #3
Developing
your website

Honing your business strategy (your target audience, products/services, and the page structure & functionality that you need)

We direct you to the best web package to fit your needs. We discuss potential additional plugin or asset costs you might need to pay for your project specifically.

You pay your initial deposit of 50% of the project cost

Honing your visual identity (your logo, your colour palette, typography and branding guidelines)

Gathering your digital content (your imagery, videos, copy, business details and product/service information)

We create mockups of each page for your website and send it to you for revisions

We do a revision round: You give us feedback on each page, and we make the changes. (This happens over and over until you've used up your included number of revision rounds)

During the last included revision round, you approve the design to go forward to the development stage.

You pay for any additional plugins required for the web development that we discussed in Month#1 that are necessary for your project

We develop your website on our local servers. Once this process is complete, we will send you a link to see a demo version of your site.

You purchase your domain and company email address through Google at https://domains.google and your Wordpress hosting plan through flywheel.com

We send you the final invoice to be paid

We upload the website to the servers and go live!

We send you a video tutorial on how to use your Wordpress site and make edits.

What it costs

We offer three different web design & development packages for launching your next business or project.
A 50% non-refundable retainer is expected up-front to reserve your spot & you pay the remaining balance at the end of the project.

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Launch & Grow Your Online Presence

The start-up packages

Basic
$2000.00 USD

Standard
$4000.00 USD

Premium
$6000.00 USD

Included Pages:
Home page
About page
Contact page
Services page
Portfolio page

Basic email opt-in

Revision Policy:
Two rounds of included revisions during the design phase

Branding:
Brand guidelines
Colour palette
Typography
Custom logo
Custom favicon

Social Media Branding:
5 social media templates
Account headers
Account profile images

Included Pages:
Home page
About page
Contact page
Services page
Portfolio page
Blog (Home/Post)
(Up to) 2 additional pages
Coming soon page

Basic email opt-in
2-3 page lead magnet (PDF)

Search Engine Optimization:
Meta page info
Meta image info
Internal linking
Image optimization

Revision Policy:
Two rounds of included revisions during the design phase

Branding:
Brand guidelines
Colour palette
Typography
Custom logo
Custom favicon
Custom iconography
HTML email signature

Social Media Branding:
5 social media templates
Account headers
Account profile images
Custom hashtag strategy
Custom social iconography

Included Pages:
Home page
About page
Contact page
Services page
Portfolio page
Blog (Home/Post)
Coming soon page
(Up to) 4 additional pages
Sales/landing page template
Custom 404 page

Basic email opt-in
2-3 page lead magnet (PDF)
5 part email series
Custom opt-in landing page

Search Engine Optimization:
Meta page info
Meta image info
Internal linking
Image optimization
Site-maps
Submit to index
Google my business
Add to local directories
Add to industry directories

Professional copy writing

Professional brand photography session in Vancouver, BC (Travel costs not included)

Revision Policy:
Unlimited rounds of included revisions during the design phase

Add-ons for packages

Add e-commerce functionality
Includes custom storefront, cart & checkout
Additional $2000

Add appointment booking functionality
Additional $1000

Add event/ticketing functionality
Additional $1000

Add membership area functionality
Additional $1000

Other costs & Decisions to consider

When building & launching a website you need to consider additional costs to the project:

Choosing a Platform

We build sites for a self-hosted Wordpress or Showit5-hosted Wordpress site.

In general, we suggest choosing self-hosted Wordpress if your business has complex and custom functionality requirements, including complicated e-commerce needs. The advantage of a Wordpress site is that it will allow for the most flexibility in functionality. Wordpress is a free platform; however, you will need to pay for a hosting plan (around $15/month), a domain (around $17/year), and your business email (around $5/month per user).

We suggest choosing a Showit5-hosted Wordpress site if you are a creative whose site is mostly focused on image galleries, portfolios, and static information pages. The advantage of a Showit5 site is that it will be dead easy for you to edit in after we hand it off for you. Showit5 is a paid platform; however, your hosting and tech support is included in the monthly cost (around $34/month). You would still need to pay for your domain (around $17/year), and your business email (around $5/month per user).

Purchasing a Domain
(ie: www.marceildesign.com)
We suggest buying this directly from Google for approximately $12-$17 a year.

Setting up your email
(ie: Lauren@marceildesign.com)
We suggest g-suite from google ($5/month per user) to get an email address at your domain, as well as a Google Drive and other services for your business.

Choosing a hosting service
(ie: Who pushes your site live on the internet and keeps you safe from cyber attacks)

If you choose the self-hosted Wordpress site as your platform of choice, then we will suggest that you choose Flywheel as your hosting provider (around $15/month) as we have a trusted partnership with them and have found them the most responsive, affordable, and available hosting providers for our clients using Wordpress.

If you choose the Showit5 platform, then your hosting is already provided by Showit5 and included in your monthly costs with them. In addition to regular hosting support, you also receive 24/7 chat support with the Showit5 professionals to answer questions and concerns about your site.

(Optional) Choosing an e-commerce platform
If you want to sell things online, you'll need an e-commerce solution
1. If you choose the Showit5 platform we suggest Shopify lite (approximately $9/month)
2. If you choose the Wordpress platform we suggest using Woocommerce (free for very basic, each extension costs around $99 USD each. Typically a project will end up requiring at least 2-3 additional plugins at your cost).

(Optional) Choosing a payment gateway
If you want to sell things online, you'll need a way to process payments.
We suggest discussing various options with us at the time of your custom project. Typically payment gateways are free to install, but take a % of each transaction processed via credit card

Digital Services

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@MarceilDesign

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